Tessel Games finds $3.1M in lapsed studio licences
A game-engine company matched licence renewals to studio activity and recovered revenue from studios still shipping on expired plans.
$3.1M
recovered annual revenue
Industry
Games
Sources connected
Billing · CRM · Support desk · Product events
The question
Which studios use the engine without a current licence?
What the answer showed
212 studios with lapsed licences still built and shipped every week. Most had simply missed a renewal email.
What changed
A monthly saved question now feeds the renewals team. $3.1M of annual revenue came back in the first two quarters.
The licences were in one system and the usage was in another. The answer was sitting between them for two years.
Priya Anand, Head of Revenue
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