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Guides

Thirty definitions that settle most arguments

Revenue, active, churned, expansion. Agree on thirty words and half your data disagreements disappear.

5 min

Start with the words

Most disagreements about numbers are disagreements about words. ‘Active’ meant three different things at our last company.

The thirty

Our glossary template starts with thirty definitions across revenue, customers, product and support. Most teams change about a third of them.

Ask your own data the question in this post.

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