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Engineering

240 sources, one spine: why everything hangs from the account ID

Every useful business question joins at least two tools. Here is how we pick the key they all hang from.

7 min

The problem with many sources

Billing knows invoices, the CRM knows owners, support knows tickets. None of them agree on who the customer is.

Choosing the spine

We map every source to one account ID during setup, with a confidence score and a review queue for anything below 95%.

It is the least glamorous step in onboarding and the one that makes every later answer trustworthy.

Ask your own data the question in this post.

Connect two sources and try it on the first call.

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